Who's Using It
Data Science for Business is currently being used as a textbook* by over 150 universities in at least 26 countries around the world. It is being used in a wide variety of programs, including MBA, MS in Business Analytics, MS in Data Science, Executive Education, Business Undergraduate, and Arts & Science Undergraduate. We quit recording new adopters several years ago, but here are the ones who we had found out about at that point.
*Used as the primary or sole textbook of the course. Many other courses use chapters from the book as supplementary material.